[CONCEPTS] GRAD SHOW BRANDING WAS CREATED TO CAPTURE AND ELEVATE THE IDENTITY OF A COLLECTIVE OF EMERGING DESIGNERS ENTERING THE INDUSTRY. THE OBJECTIVE WAS TO DEVELOP A VISUAL SYSTEM THAT FELT COHESIVE, MODERN, AND REPRESENTATIVE OF MULTIPLE CREATIVE DISCIPLINES UNDER ONE UMBRELLA.
THE CREATIVE PROCESS WAS DRIVEN BY THE IDEA OF TRANSITION - STUDENT TO PROFESSIONAL - USING CLEAN STRUCTURE, BOLD TYPOGRAPHY, AND INTENTIONAL LAYOUTS TO BALANCE INDIVIDUAL EXPRESSION WITH A UNIFIED BRAND PRESENCE. VISUALS WERE DESIGNED TO BE FLEXIBLE ACROSS PRINT AND DIGITAL, WHILE MAINTAINING A STRONG, RECOGNIZABLE IDENTITY.
TOOLS / PHOTOSHOP. ILLUSTRATOR. INDESIGN.
CREATED - NAME, LOGO, BRANDING SYSTEM, POSTERS, DIGITAL ASSETS, EVENT VISUALS + MORE
LOGO
CARD
POSTER
BANNER
DELIVERABLES
EVENT PASS
MERCH
