PERFUME PACKAGING REDESIGN WAS CREATED TO RE-IMAGINE AN EXISTING PRODUCT WITH A MORE REFINED, MODERN, AND ELEVATED VISUAL IDENTITY. THE OBJECTIVE WAS TO ENHANCE SHELF APPEAL WHILE MAINTAINING THE BRAND’S SOFT, NATURAL AESTHETIC.
THE CREATIVE PROCESS WAS DRIVEN BY BALANCE BETWEEN ELEGANCE AND SIMPLICITY - UTILIZING A MUTED COLOUR PALETTE, DELICATE TYPOGRAPHY, AND ORGANIC VISUAL ELEMENTS TO REFLECT THE PRODUCT’S NATURAL INGREDIENTS. STRUCTURE AND LAYOUT WERE CAREFULLY CONSIDERED TO ENSURE CLARITY, READABILITY, AND A PREMIUM FEEL ACROSS ALL SIDES OF THE PACKAGING.
TOOLS / PHOTOSHOP. ILLUSTRATOR.
CREATED - PACKAGING DESIGN, LABEL LAYOUT, BRAND REFINEMENT, MOCKUPS, VISUAL ASSETS + MORE
TECHNICAL
MOCK-UP
